Lahcen El Hanaoui, director of Agador Tamlelt in Agadir, is developing a specialized form of assistance with BlueTouch for individuals traveling to Morocco for medical care, recovery, or accessible holidays. While the company does not perform medical procedures itself, it aims to provide concrete support for travelers from the moment they arrive at the airport until their departure.
From Hospitality Expertise to Tailor-Made Support
Lahcen El Hanaoui is 55 years old and originally from Taroudant, located about 90 kilometers from Agadir. He has worked at Agador Tamlelt for approximately 27 years, including the two-year period of closure during the coronavirus pandemic. His career did not begin in management; while studying at the University of Agadir, he worked for several years as a DJ to fund his education and daily expenses.
He later joined Agador Tamlelt, initially as a DJ and sound technician, where he installed the audio equipment for the nightclub, entertainment areas, and the amphitheater. He subsequently transitioned into the entertainment department before rising to the position of resort director. Today, he manages a six-hectare site featuring 706 rooms.
A Company Born from a Family Story
BlueTouch was inspired by a personal experience within El Hanaoui’s family. His mother suffered a stroke that left her partially paralyzed. This situation made him realize the significant gap between medical treatment and daily support. While clinical care may be available, taking someone to the seaside, for a massage, on an accessible excursion, or supporting them through a recovery period requires a different approach.
It was from this reality that the idea for BlueTouch was born. The company primarily targets individuals with reduced mobility, but it also seeks to assist other travelers who require support during a medical journey or convalescence in Agadir. The BlueTouch logo, in fact, features a reference to a wheelchair.
Not a Clinic, But Practical Support
BlueTouch does not position itself as a clinic and does not perform medical treatments. Instead, the company organizes the practical logistics surrounding a medical stay. This includes coordinating with medical partners, managing transport and accommodation, planning schedules, and providing assistance in the days leading up to and following a procedure.
According to El Hanaoui, BlueTouch works with partners in Agadir, including clinics and dental centers. Interested parties submit their medical records, photos, and specific requests in advance. This file is then reviewed by the relevant physician or medical partner. Once approved, a schedule is established, covering dates, transport, accommodation, and practical assistance.
From Airport to Departure
The core principle is to prevent travelers from having to organize every practical step themselves. BlueTouch aims to meet people at the airport, escort them to their accommodation, coordinate appointments, and arrange transport to medical partners. Depending on the client’s needs, accommodation can be arranged in a hotel, an apartment, or a villa.
The level of support is fully adaptable. El Hanaoui mentions various transport tiers, on-site assistance, meal services, housekeeping, and medical equipment such as wheelchairs or specialized aids. For those requiring longer recovery periods, an apartment may be offered as a more practical alternative to a hotel.
Agadir as a Place for Recovery
El Hanaoui does not see Agadir merely as a tourist destination, but as a place where people can recover in a mild climate on the shores of the Atlantic Ocean. He highlights the sea, the weather, the local hospitality, and the family-oriented culture of Morocco. For those with reduced mobility or chronic conditions, he believes it is vital that a stay does not revolve solely around treatment, but also emphasizes relaxation, human connection, and accessible outings.
In this spirit, BlueTouch plans to offer accessible visits to Marrakech, Taroudant, Taghazout, the local souk, and other coastal sites. The company’s primary goal is to ensure that people requiring care or support do not give up on traveling because the practical obstacles are too daunting.
Special Focus on Reduced Mobility
A significant portion of the project is dedicated to individuals with reduced mobility. El Hanaoui prefers this term over labels that define people by their limitations. He draws on his own family experience and the long-standing tradition of travelers—particularly from Belgium—visiting Agadir.
In his view, people with reduced mobility are often travelers with the means and the desire to see the world, but they struggle with the logistics. BlueTouch aims to bridge that gap: transport, support, accommodation, equipment, and excursions are all prepared in advance to make the journey possible.
Medical Partners and International Assistance
BlueTouch works alongside medical partners and international assistance organizations. This cooperation is crucial should any issues arise during a stay, allowing for the rapid organization of transport, medical follow-up, or insurance coordination.
El Hanaoui also draws on his experience as a hotel manager. In a large holiday village hosting numerous international guests, medical incidents are a reality. He understands the importance of swift assistance, clear agreements, and accurate information provided by the traveler.
The Human Touch as a Starting Point
The primary difference BlueTouch offers, according to El Hanaoui, is the human element. He believes that people shouldn’t just book a medical intervention and then be left to figure out their own transport, lodging, or recovery support.
BlueTouch seeks to meet the growing demand for “care travel,” where treatment, accommodation, and support are seamlessly coordinated. In Agadir, this approach is bolstered by the climate, the coast, and the expertise of a hospitality team long accustomed to welcoming international visitors.
Those coming to Agadir for care or recovery are often looking for more than just a doctor or a clinic. The difference is often found in the surroundings: who greets you at the airport, who accompanies you to your appointments, and who ensures your stay remains enjoyable. BlueTouch aims to be exactly that presence.
How to book
People travel especially to Agadir for medical or dental care, and with Bluetouch Conciergerie Médicale they do not have to organize everything themselves. The team takes care of the practical arrangements, allowing clients to focus on their trip, their treatment and their stay.
From medical and dental appointments to private transport with chauffeur, personal assistance and local support, everything is arranged before and during the stay. The goal is simple: arriving in Morocco with peace of mind, without having to think about every detail yourself.
Bookings can be made directly by e-mail or WhatsApp. Clients who mention the promo code AND2601 when booking receive a 10 percent discount on the offered rate. It is best to include the code in the first message, so Bluetouch can process the request correctly.
E-mail: bluetouch25@outlook.com
WhatsApp: +212 674735671
Promo code: AND2601
Benefit: 10 percent discount
Author: Andy Vermaut
This article was written by Andy Vermaut. For questions, comments or a right of reply, please contact denktankcarmenta@gmail.com or call +32 499 35 74 95. A right of reply applies to all parties concerned up to 3 months after publication. AI is used as an editorial tool. The journalist verified the content and facts.
Sources:
- Interview with Lahcen El Hanaoui
- BlueTouch
- Agador Tamlelt